UGC creator & creative strategist · London

UncleRenzo

I'm Lawrence. An optometrist by day, I build apps with Claude Code and make short-form video that's planned like an ad and feels like a friend's post.

Registered optometristShipped an app with Claude CodeReels creatorCreative strategist
See the work Services

An eye for detail

I'm a registered optometrist. Noticing small things is literally the day job.

I build with AI

I shipped Sorted, a UK tax app, to the App Store and Google Play using Claude Code.

Native to Reels

Years of making short-form for my own pages. I know what makes people stop.

Strategy first

Every video starts with the customer's real pain, then the hook, the angle and the format.

Selected work

Seven videos, three products.

Self-initiated spec ads, filmed and edited by me with products I use. Tap a video for sound.

Claude

AI assistant · Tech / SaaS

Three content styles created for the same product. Three different short-form concepts, each designed to communicate the product in a different way. Every format shows the tool from a unique angle while staying native to short-form platforms.

Spec work3 concepts
0:44
Tool demo

Motion graphics, written in code

Shows the product doing the work, step by step on screen.

0:28
Founder story

An optometrist ships an app

A personal story that makes building feel possible for non-developers.

0:26
Listicle

The agents that run my week

Fast, saveable list format with a comment-to-get CTA.

COSRX

Ultra-Light Invisible Sunscreen SPF50 · Skincare

Made for acne-prone skin and people who wear glasses. One video proves "no white cast" side by side; the other tells the story of why people skip sunscreen in the first place.

Spec workProduct I use
0:42
Comparison

The sunscreen drawer

Side-by-side proof, with a three-hours-later check.

0:45
Story time

This was me this summer

Relatable problem first, product as the fix.

Ray-Ban Meta

Scriber Optics prescription AI glasses · Tech / Travel

Shot largely on the glasses themselves. One video sells the feeling of being present on a trip; the other speaks directly to glasses wearers, told by someone who fits glasses for a living.

Spec workPOV footage
0:40
Emotional POV

38 countries, 1 screen

The Dolomites, seen hands-free instead of through a phone.

0:47
Callout

Built for someone else's face

Speaks straight to glasses wearers, from an optometrist.

Services

What I can make for you

Rates on request
01

UGC Videos

Authentic short-form video content built for performance, not just awareness.

  • Concept creation
  • Filming & editing
  • Paid ad ready
  • Content bundles
02

Monthly Retainer

Ongoing content partnership with a consistent creator who knows your brand.

  • Set monthly deliverables
  • Priority turnaround
  • Dedicated point of contact
  • Organic + paid formats
03

Brand Partnerships

Sponsored posts to my own TikTok & Instagram: your product, in my voice, to my audience.

  • Dedicated posts
  • Story series
  • Ambassador / bundles
  • Organic + paid boost
04

Custom Packages

Tailored to your brief, budget and timeline. Let's figure out what works for you.

  • Photos & videos
  • Whitelisting
  • Flexible deliverables
  • Custom pricing
Let's work together

Have a product in mind?

Send me your product and what you want people to feel. I'll come back with hooks, angles and a format before anything gets filmed.

itsunclerenzo@gmail.com
Instagram @uncle.renzo